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Real estate / AI

AI instant valuations that turned an estate agency's website into a lead engine

An estate agency would only give a price after a physical appointment, so most would-be sellers left its website without a number. We built an AI instant-valuation tool that gives an accurate estimate in seconds and hands a warm vendor lead to the branch.

ClientEstate agency (confidential)
IndustryReal estate / AI
What we deliveredValuation model, web application, CRM integration
AI instant valuations that turned an estate agency's website into a lead engine
SecondsFrom address to valuation
Own dataModel trained on the agency's sales history
CRM-linkedEvery valuation becomes a lead

01 The challenge

Competitors offering online valuations were capturing sellers at the very start of their journey. The agency's appointment-first model meant huge drop-off at the top of the funnel and negotiators spending time on visits that went nowhere. The agency had years of sold-price and appraisal data that was not being used.

02 What we did

  • Valuation model trained on the agency's own historic appraisals and sales alongside public land-registry and market data
  • Instant-valuation web tool with address lookup, property details and a confidence range
  • Lead capture and CRM integration so every valuation creates a vendor record and a follow-up task for the right branch
  • Automated nurture — market updates and a prompt to book an in-person appraisal
  • Model monitoring and periodic retraining as the market moves

03 The results

  • Thousands of instant valuations per month from a standing start
  • Organic vendor leads increased several-fold
  • A large share of new instructions now begin with the online tool
  • A scalable acquisition channel with no increase in marketing spend

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