01 The challenge
Competitors offering online valuations were capturing sellers at the very start of their journey. The agency's appointment-first model meant huge drop-off at the top of the funnel and negotiators spending time on visits that went nowhere. The agency had years of sold-price and appraisal data that was not being used.
02 What we did
- Valuation model trained on the agency's own historic appraisals and sales alongside public land-registry and market data
- Instant-valuation web tool with address lookup, property details and a confidence range
- Lead capture and CRM integration so every valuation creates a vendor record and a follow-up task for the right branch
- Automated nurture — market updates and a prompt to book an in-person appraisal
- Model monitoring and periodic retraining as the market moves
03 The results
- Thousands of instant valuations per month from a standing start
- Organic vendor leads increased several-fold
- A large share of new instructions now begin with the online tool
- A scalable acquisition channel with no increase in marketing spend