01 The challenge
Portal fees were rising and every enquiry arrived through someone else's brand. The agency's own website was a brochure with no search, no accounts and no way to book a viewing or make an offer. Negotiators re-keyed everything into the CRM, and offer handling ran on email and phone calls.
02 What we did
- Property search and listings platform synced from the agency's CRM, with saved searches and instant alerts
- Buyer and vendor accounts — viewings booked online, offers submitted and tracked, documents exchanged securely
- Virtual viewings and video tours built into every listing
- Native mobile app for buyers and a negotiator app for branch staff
- Progression workflow from offer acceptance to exchange, with solicitor and mortgage milestones visible to all parties
03 The results
- Direct website leads rose several-fold
- Dependence on third-party portals reduced significantly
- Virtual viewings adopted by most buyers
- Offer-to-acceptance time cut from days to hours; branch admin reduced