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Real estate / PropTech

A full property portal for a multi-branch estate agency

An estate agency with dozens of branches depended on third-party property portals for almost all of its leads, with no direct relationship with buyers online. We built its own end-to-end portal — search to offer to exchange — with virtual viewings and a mobile experience.

ClientNational estate agency (confidential)
IndustryReal estate / PropTech
What we deliveredWeb platform, mobile app, CRM integration, virtual viewings
A full property portal for a multi-branch estate agency
Search → exchangeWhole buyer journey in-house
DirectLeads under the agency's own brand
FasterOffers accepted in hours, not days

01 The challenge

Portal fees were rising and every enquiry arrived through someone else's brand. The agency's own website was a brochure with no search, no accounts and no way to book a viewing or make an offer. Negotiators re-keyed everything into the CRM, and offer handling ran on email and phone calls.

02 What we did

  • Property search and listings platform synced from the agency's CRM, with saved searches and instant alerts
  • Buyer and vendor accounts — viewings booked online, offers submitted and tracked, documents exchanged securely
  • Virtual viewings and video tours built into every listing
  • Native mobile app for buyers and a negotiator app for branch staff
  • Progression workflow from offer acceptance to exchange, with solicitor and mortgage milestones visible to all parties

03 The results

  • Direct website leads rose several-fold
  • Dependence on third-party portals reduced significantly
  • Virtual viewings adopted by most buyers
  • Offer-to-acceptance time cut from days to hours; branch admin reduced

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