A mid-market holiday operator was selling far fewer extras — transfers, insurance, excursions, upgrades — than the industry norm, because every customer got the same generic emails. We unified their customer data and built a personalisation engine that offers the right extra at the right moment.
Customer data sat in four disconnected systems: bookings, web analytics, email and customer service. Post-booking emails were one-size-fits-all and rarely clicked. The business could not tell which customers were likely to want a transfer versus an excursion, or when in the countdown to departure they were most likely to buy.
Other projects from the same team.
Local government NHZ Global supplied and customised a mobile device management platform that lets a London borough council's IT team lock down, configure and support frontline Android devices from one console — later licensed to a second borough.
Local government / passenger transport Councils run hundreds of daily home-to-school journeys for children with special educational needs and disabilities (SEND). Sendtra gives the transport office one place to plan routes, allocate drivers and passenger assistants, and see every journey happening — with a driver app that replaces paper run sheets.
Trading & distribution Al Shahama Trading replaced spreadsheets and WhatsApp threads with a CRM built around the way their sales team actually works — from first enquiry to quotation to order — hosted and supported by NHZ Global on a monthly plan.
