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Grocery retail / Digital signage

Nationwide digital signage rollout for a supermarket chain

A national supermarket chain relied on printed posters and shelf-edge cards for every promotion. We designed and rolled out a store-wide digital signage network with central scheduling, so a national campaign goes live from head office in minutes instead of weeks.

ClientNational grocery retailer (confidential)
IndustryGrocery retail / Digital signage
What we deliveredDigital signage network, content scheduling platform, rollout management
Nationwide digital signage rollout for a supermarket chain
NationwideEvery store on one signage network
MinutesCampaign go-live, down from weeks
Print-freePromotions without posters or logistics

01 The challenge

Every promotional change meant print runs, logistics to hundreds of stores and staff time putting posters up — typically two weeks from sign-off to the last store, at a substantial annual cost. Pricing errors between the poster and the till were common, and the board had approved a move to digital but had no in-house capability to specify, deploy or run a network at that scale.

02 What we did

  • Network design: commercial displays for aisle ends, entrance, checkout and deli/butchery counters, with media players sized for each store format
  • Central content-management platform with store, region and national scheduling, day-parting and template-based promotions that non-designers can build
  • EPOS price integration so displayed prices are always the price at the till
  • Remote monitoring of every screen and player, with automatic alerts and recovery
  • Phased installation across the estate, outside trading hours, with a pilot region used to refine the playbook before national rollout

03 The results

  • Thousands of screens live across the whole store estate within the year
  • Campaign go-live time cut from weeks to under an hour
  • Print and distribution costs for promotions largely eliminated
  • Uplift on promoted lines measured against control stores

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